I am a product designer experienced in building both features and design systems. I have taken products from 0 to 1 and scaled them from 1 to 100, across consumer products and enterprise tools. Now I am designing and building my own app, Tagalong, with Claude.
Target audience:
Parents of children with disabilities juggling multiple appointments with doctors, social workers, therapists, and school teams.
AI collaboration:
I shared the idea, and Claude built a rough prototype. I validated the flows and information architecture, and once I defined the high-level UX, I guided Claude to build the design system. From there, I designed the interface, and Claude executed it from my redlines. I ran usability tests and refined the motion and page transitions. QA took the longest. Most of the inconsistencies and bugs turned up there, and I have been addressing them as I discover new ones.
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Print Design
Craft foundations
1997
8 years 4 months
My first job was an internship at Harvard Business Review, designing article layouts. When it ended, I moved into a full-time role in the publisher’s Production department, designing book jackets, newsletters, and packaging. Print taught me typography, color theory, layout, and how to build templates and style sheets. That is where design systems first clicked for me. I earned an H-1B visa and green card sponsorship along the way.
Device UI
Pre-iPhone mobile
2006
1 year 2 months
I produced reference guides for Helio’s 2007 and 2008 handsets. The flagship device was the Helio Ocean, a phone with two sliding keyboards that shipped seven weeks before the first iPhone. I delivered UI assets for its apps, including messaging, email, and Google Maps. Matías Duarte led the team. Most of the team went on to Palm to build webOS. I joined Hulu.
Product Design
Scaling products and teams
2008 to 2013
5 years 9 months
I started at Hulu as the second product designer before its 2008 public launch. I defined the original website’s visual direction and designed the video player, the advertising experiences, and features including the Super Bowl Ad Zone and the ad selector. In 2010 I designed Hulu’s first native iOS apps, which launched with Hulu Plus. Hulu won a Webby and a People’s Voice Award that year. In 2012 I took over product design for Hulu’s ground-up website redesign and led it through launch. In the year it shipped, Hulu grew revenue by 65% to $695 million and more than doubled Hulu Plus subscribers to 3 million.
Product Design
Building 0 to 1
2013
2 years 2 months
I was a founding designer for a premium short-form video platform from Hulu’s former CEO and CTO, where subscribers paid to see creators’ videos before public release. I led end-to-end product design across iOS, Android, and responsive web, including a proprietary analytics platform. My designs supported investor presentations for $132.5 million in funding.
Product Design
Prototyping across screens
2017
1 year 9 months
After Verizon acquired Vessel, I rejoined the team from GoPro. We moved faster because we already had trust and shared context. I led the product experience for a next-generation Live TV prototype on phone, tablet, web, and TV. I established the design principles and UX patterns, then used the research team’s findings to refine the experience and inform product decisions.
Design System
Systems at scale
2018
2 years 5 months
I helped build the foundation of the Horizon Design System. I gathered requirements, then designed reusable components and wrote the usage guidelines, both public on the ServiceNow Developer Portal. It served three layers of users at once: ServiceNow’s own designers, enterprise customers like Nike, and those customers’ employees.
Product Design
Leadership + mentorship
2021
2 years 7 months
I was the sole IC on the design leadership team, partnering with design directors on a cohesive product experience and mentoring designers across the organization. I stepped into the interim Sr. Design Director role during a restructuring. After the merger, I worked on an internal tool that gave both HBO Max and Discovery+ visibility into the content delivery pipeline to catch problems before going live on Max.
Internal tool screens available in person
Product Design
Supporting 0 to 1
2023
1 year 4 months
I joined Hubcap early, a social app for sharing videos and links in group spaces, an organized alternative to group chats. Users can film and edit their own videos, which sit in one feed with embeds from YouTube, TikTok, and Instagram, each keeping its own branding. I resolved the interaction details and edge cases with engineers, and worked with executives on product direction.
Product Design
Scaling 1 to 100
2025
1 year 4 months
Stealth
health-tech startup
As the first designer in the San Francisco office, I designed clinical and administrative experiences for a healthcare platform, translating input from clinicians and hospital operations into workflows that hold up under high-stakes conditions. I led the effort to build the design system and component library as the source of truth for engineering.
Confidential
Colleagues available to speak to my work
Product Design
Design direction, AI build
2026
Ongoing
Tagalong is a private app for parents of children with disabilities to organize their child’s photos and videos, then pull the right ones up at an appointment. I designed it end-to-end in Figma, then built it by directing Claude through tokens, components, and redlines. The HTML prototype is live.
Piracy and unauthorized clips were spreading across the web, and NBC and FOX were watching audiences move to platforms they did not control. They launched Hulu as a free, ad-supported alternative, betting that a better experience could win those audiences back.
Hulu’s strategy was to keep its three customers (viewers, content partners, and advertisers) at the center of the product, and every team worked to that principle.
Original website 2008
I delivered a clean, monochromatic interface. Large artwork on the series page gave each series its own visual identity and viewers something to land on, and a dark player, with a lights-down mode that dimmed everything around the video, let them watch without distraction. I designed the branded canvas. While a spot played, the frame around the player took the advertiser’s colors, logo, and message, so the whole screen carried the campaign, not just the video window.
Original iOS apps 2010
Hulu Plus was the company’s first paid tier, and the iOS apps shipped alongside it. Apple’s Human Interface Guidelines were strict then: every app was expected to look, feel, and work the same way. I kept Hulu’s monochromatic look intact inside those rules.
Website redesign 2012
By 2012 the content had outgrown the 2008 design, with four years of features bolted on rather than built in. In the redesign, navigation was simplified, an immersive UI let both the content and the ads shine, and a personalized browsing experience helped people find something to watch faster. I finalized the design, resolved the UX details, and delivered redlines, then worked alongside engineering through build and QA. The same direction extended to the mobile and living room apps.
When Vessel started, there was no good home for premium short-form videos. YouTube carried them next to user-generated videos, and its pages were built for density rather than branding. A creator’s channel looked much like anyone else’s. Vessel aimed to fill the gap.
YouTube: home and channel
Vessel served three customers at once. Viewers wanted early access to the creators they already followed. Creators wanted to grow their communities and earn more per view. Advertisers wanted a mobile-first ad experience. Because each creator drew a particular type of viewer, choosing the creator was how an advertiser reached the right audience. Sustainable monetization sat where the three overlapped, so every design decision had to work for all of them.
Early Access cost $2.99 a month and bought a 72-hour head start.
Every creator got the same template. The brand could still come through, because the whole page was given over to their hero image, logo, and videos, with the player and the comments where they could interact with their fans.
I also designed the analytics with a friendly interface that took little cognitive effort to read without compromising any data. Next to YouTube’s creator dashboard, Vessel’s portal looked simpler at first glance, but the data underneath was just as complete.
Benchmark, Greylock, and Bezos Expeditions backed the company, and the product ran until Verizon acquired it in 2016.
Verizon was assembling a media business around AOL and Yahoo, and in May 2017 its CEO said the combined company would be the platform to test an over-the-top video service.
Our team took on the Live TV prototype. We started from scratch: the principles, the patterns, and how to keep every feature consistent while adapting to each screen size and the way people interact with it, by remote, touchscreen, or mouse.
Cross-platform prototype:
Phone prototype:
We built and tested all four platforms: phone, tablet, web, and TV. I worked with engineering through implementation and QA. In 2018, the project was shelved. Verizon later partnered with YouTube TV.
I had been designing streaming products since Hulu, so I decided to explore something completely different. At ServiceNow I shifted from consumer to enterprise, and from product design to design systems. I learned design tokens, color systems, theming, accessibility, and what it takes to build flexible, reusable components.
My first project was designing a tab component. At my previous companies, usage was already defined, so I could simply design for specific features. I asked exactly what I was expected to deliver. The principal designer said, “We don’t limit users. If they want to put 100 tabs on the page, we need to make the instance workable. We don’t recommend it, but we don’t prevent people from doing it. The overflow rules are critical, and we should offer more than one UX. Since we create a component for unknown usages, we need to consider every possible construction: icon left, icon right, an icon on each side, avatar, badge, counter, caret, etc.” A tab isn’t simple at all. It was overwhelming and eye-opening.
After I delivered the initial design and redlines for implementation, I worked through the edge cases with engineers, PMs, and QA. The whole process taught me how a design system actually scales a product.
I had an intern each of my two summers there. Both asked to work with me again, and one was hired full time and is still at ServiceNow. I also mentored designers in the Bay Area and San Diego.
Horizon supports over 500 ServiceNow designers, and the component library has more than tripled since it launched.
See the tab componentI was my own first user: recording a seizure at 2am, capturing daily wins that look small from the outside, and filming a safety video for a school team. Tagalong files photos and videos by child and reason, so they don’t get buried in the camera roll.
I designed a simple, step-by-step experience so parents could build muscle memory. Some features require multiple steps or layers, so I used transitions to keep them oriented. My goal was to let parents tag a video or photo within 30 seconds. I ran usability tests as the design developed, and I am still running them.
Prototype:
While building the HTML prototype, I had a lot of details to settle, from when the keyboard should auto-open to how viewing and editing should remain available while filing. Some were complex, and others were small. Together, they established rules the whole app needs to follow.
The app is built on a design system. The summary, tutorial video, live prototype, and color engine are on the Tagalong website.
Visit Tagalong Website
